An Ethiopian business delegation composed of sesame exporters held a trade mission to Israel from 08 – 11 May 2018.
The delegates have attended an Agritech Exhibition and visited a famous food processing plant which process Sesame to various kinds of products such as halva and tahini.
They also had a business to business (B2B) meetings with buyers of Ethiopian Sesame and a consultation with the Ethiopian Embassy in Israel.The Agritech 2018 Exhibition with a theme “Agriculture in Arid and Semi-arid Regions” focuses on latest agriculture technologies, innovations and food processing.
Ethiopian delegates especially those engaged in commercial farming have acquired extensive knowledge in the areas of modern farming technologies; irrigation, greenhouses, input utilization as well as vegetable processing technologies.
The delegates have a chance to visit Achva – one of the famous Sesame processing plant in Israel that produces Halva and Tahini.
The owners of the company recognized Ethiopian Sesame as one of the best quality in the world for its exceptional taste and aroma. They have expressed their willingness to work with all exporters as long as their price is competitive and the delivery is reliable. They are also willing to pay additional 10% markup for those who supply organic Sesame. Currently, Achva has a capacity to buy 50 containers of conventional and 10 containers of organic sesame per month from Ethiopia alone.
Through the B2B meetings aimed to create a link and face to face meetings for buyers and sellers, 25 exporters and 10 buyers have got the chance to meet face to face and negotiate on business terms and conditions which will be converted to sales contracts in the coming few weeks. They have also discussed challenges they face in the presence of government and association leaders.
As a closing to the trade mission, Ambassador Tsegaye Berehe – Ethiopian ambassador to Israel has hosted the delegation for working dinner in which participants discussed challenges faced and support needed from the embassy. The ambassador clearly underlined his office willingness to support exporters to penetrate the Israel market.
The trade mission was organized by Ethiopian Pulses, Oilseeds, Spices Exporters Association (EPOSPEA), Ministry of Foreign Affairs through Ethiopian Embassy in Israel and ATA.